Masks Inside

6 Stories about Personalities by Emma Yi

April 29 – May 6, 2017
Opening reception: 6-8pm, Saturday, April 29, 2017
66 West Broadway, New York, NY 10007

Cloud Gallery is pleased to present MASKS INSIDE – 6 Stories about Personalities by Emma Yi. This single-channel video exhibition will be on view at 66 West Broadway, NY, from April 29th to May 6, 2017, 5-7pm daily (except Sunday). The opening reception will be held on April 29th from 6-8pm.

Emma Yi is a current student at The City College of New York pursuing her second master degree of fine art with the first one as a master of communication. As an independent video artist and photographer, Emma’s films are based on post-structural theory, conceptual and reveal conflicts inherent to human nature, functions of objects, hidden power and social construction. These conflicts are uncovered through utilizing and de-familiarizing crucial moments of everyday life and selecting the nonprofessionals as actors to capture more natural expression.

Masks Inside – Gisella, Emma Yi, 2017

Consisting of 6 time-based and independent chapters, Masks Inside discusses the concept of multiple personality from another angle: Everyone has multiple personalities based on different parts of selves. It can be an immediate response to the fixed environment or situation; an influenced mind by surrounded culture; an unconscious thinking or performativity; or a conscious treatment for self. Named after the main character (e.g. “Gisella,” etc.). Each story examines subjects’ different behaviors according to their personalities and explores issues including gender, language, psychology and space.

Masks Inside – Yue, Emma Yi, 2017

The chapter of “Yue” is inspired by a sociological research in 1964. The tested subjects, a group of Japanese women who married, immigrated and raised families in America gave different even opposite answers to the same question when they answered it in English compared with using their mother language. Emma recreated this study into a documentary-style interview with a Chinese international student to illustrate that language plays a salient role in people’s personality and identity.

Masks Inside – Jenny, Emma Yi, 2017

When time and the space transfer from online to the real world, indoors to outdoors, the six independent chapters of Mask Inside complement each other and create a consolidated perspective: humans are society creatures whose personalities will be reframed as a reaction to the social environment. On the other hand, they also have the subjective initiative to alter their personalities according to their own will. By these precise and multi-layered ways, Emma deconstructs things that are ingrained in people’s minds, involves the audience in a way that is often empathic.

About the Artist:
Emma Yi currently studies in CCNY, expecting to receive a master degree of fine art with digital and interdisciplinary art practice concentration in December 2017. Having a bachelor’s degree in literature of film, television and theater and a master’s degree in communication studies, Emma’s ideas are multi-disciplinary and grounded in different fields including sociology and anthropology. She has exhibited her work in different galleries and public spaces in New York and won awards from The City College of New York, University of Alabama and Capital Normal University of China.

About Cloud Gallery:
Cloud Gallery is a fine art gallery located in the heart of Tribeca in New York. We support and promote emerging artists by exhibiting their exceptional works which will inspire other creative minds alike. Cloud Gallery is a platform for emerging artists and designers to connect with the public, collectors and educators.

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Text by Ruoxue He (Edit based on Emma’s readme)
Poster design by Emma Yi